Online marketing success involves getting found, keeping visitors once they find your site and converting them to action.
- Online Marketing Services – Step 1 » Getting found utilizes search engine optimization to enable prospects to find your site through organic or free search and/or using paid marketing, such as pay per click or PPC campaigns like Google® AdWords.
- Online Marketing Services – Step 2 » Keeping visitors requires designing an interesting website with relevant, informative content that is easy to find and easy to use.
- Online Marketing Services – Step 3 » Converting visitors to action involves mapping website flow and content from the visitors first arrival to conversion in order to facilitate the desired behavior – whether that’s completing a contact form, making a sale, or achieving some other type of goal.
Hot House Media provides the highest quality online marketing services – always custom, always designed and delivered with your business and entire online marketing goals in mind, not just one segment.
Large business or small, if you don't have a professional presence on the Internet it's like having a phone without a listing in your local business directory! Or worse yet, keeping it a secret!
Your business can have access to this global internet audience for a mere fraction of the cost associated with local or national TV, newspaper, telemarketing, and other conventional methods of pitching products, building name recognition, or enhancing your companies image. With the assistance of Hot House Media, your local area, the next county, or a global market could be in the palms of your hands!
According to a recent survey, over 74% of business websites fail to be optimised for search engines. A high search engine ranking can make a significant difference to the number visitors to your site: no visits = no return on your investment!
Hot House Media believes that good website design is only the beginning of an effective website strategy. Website promotion completes the package. It doesn't matter how nice your site looks if no one ever finds it. Search engine placement is only effective if you focus and target the proper keywords. It doesn't pay (literally) to be ranked #1 for search terms that no one is searching for.
To be indexed in the top search engines, a "web spider" crawls your site to examine and qualify the words and content. This "spidering process" enables the search engines to determine how your pages should rank in response to searches conducted by Internet surfers.
If your site is not optimised for the appropriate keywords, there is no way whatsoever for the search engines to know how to position your site within its results for particular keyword queries.
There may be many search engines, depending on how you count them. For instance, AOL gets their search results from Google, as do many other sites, which is why Google accounts for approximately 72% of all search queries (as of Dec. 2010 - May 2011). To succeed online you only need to be listed with the following top search engines and directories: Google 78.48%; Bing 9.26%; Yahoo 9.14%; Ask 1.72%; and AOL Search 1.38%. That's over 99% of all search queries.
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